What are your happiest moments? “When foreigners from Japan, Hong Kong and Australia to name a few, who come all the way just to buy jeans from my label – Cheese.”
I was in the creative line of the corporate world and after many years I decided to call it quits. I started to build something of my own instead – getting into the jeans business. At the same time, my wife started something of her own as well. We both went solo, for passion. Starting with minimal cost and a whole lot of passion. I couldn’t get rid of the two things that I liked a lot, jeans and sneakers and here I am.